Available for work
Available for work
Creative marketing
for brands with
something to stand for.
Creative marketing for
brands with something
to stand for
I'm Leonardo, but you can call me Leo! I am an entrepreneur and marketing freelance, on a mission to help bold, purpose-driven founders turn their vision into thriving brands.
The mission
Leonardo Marketing Lab exists for one simple reason: I believe small, purpose-driven brands deserve to win.
Building a business is always hard. But for young founders with the aim to change the world, build a movement, and inspire others, the challenge is even greater. You're not just chasing profit, you're fulfilling a mission.
I know this because I'm a founder, too.
My daily work is to be the strategic partner I wish I'd had. To stand with you and make it easier to grow, be remembered and help you forge genuine connections with your community.
There is no feeling in the world like seeing your mission come to life, that first order, a five star review or seeing someone using or wearing your product with pride. Those are feelings impossible to describe to those who never experienced it, helping you feeling and nourish that fire is why I do all of this.
One of my favorite quotes : "The world belongs to the curious."
Leonardo
- Founder
One of my favorite quotes : "The world belongs to the curious."
Leonardo
- Founder
One of my favorite quotes : "The world belongs to the curious."
A little more about me
I am the founder of Fear The Ordinary, a sustainable, ethic and adventure travel inspired clothing brand. My product have been sold in more than 20 countries around 4 continents. As a freelance, I founded Leonardo Marketing Lab and helped small businesses around Europe thrive and become impossible to forget.
I'm a strong believer in the power of creativity, passion and curiosity. Three pillars of every business and partnership I work on. I attended and completed many courses, specializations and workshops from renowned universities and companies. From Sustainable Fashion at Copenhagen University, to Brand Strategy at London Business School or many workshop and courses with Marketers Company, Hubspot, Shopify Academy and more.
I'm Italian but at the moment I live in France. I love travelling and the outdoors, explore new cultures, read books (about marketing but not only), listen to music, play guitar, cook, photography and take long walks.
© 2025 Leonardo marketing lab
From Italy to Europe
I work with brands and founders across all Europe. I truly believe in helping European brands and support their growth.
From Italy to Europe
I work with brands and founders across all Europe. I truly believe in helping European brands and support their growth.
6+ years of experience
More than 6 years of experience, thousands of content created, hundreds of product sold, dozens of happy founders helped.
6+ years of experience
More than 6 years of experience, thousands of content created, hundreds of product sold, dozens of happy founders helped.
For brands that dare
I am passioned about bold, conscious and purpose driven brands that blend creativity, premium quality and audacity.
For brands that dare
I am passioned about bold, conscious and purpose driven brands that blend creativity, premium quality and audacity.
What can we work on together.
Holistic Marketing
Brand Strategy
E-Commerce & Web design
Content strategy & Curation
Copywriting
E-Mail Marketing
Holistic Marketing
Brand Strategy
E-Commerce & Web design
Content strategy & Curation
Copywriting
E-Mail Marketing
What's your background ?
I worked many years as a social media manager and graphic designer for big online communities in the sport sector. I then developed merchandise and E-Commerces for several of them, selling hundreds of products. After this I created my own clothing which sold products in more than 20 countries around 4 continents, and then started helping other bolod founders with their brands. I blend my creative attitude and imagination with technical expertise given by my studies in computer science. I can optimize your website's speed and build an emotional, powerful visual identity for your brand, while most partners only offer one of the two worlds. I love to read, travel and learn. I have a passion for photography, videography, graphic design, neurosciences and storytelling.
Do you have any preferred sectors ?
While I have deep experience in clothing, accessories, sport, events, sustainability, and wellness, my real focus isn't the industry, it's the purpose. I prioritize working with brands that have a clear, powerful mission and deliver genuinely high-quality products.
What's your core field of specialization ?
Building a succesfull brand as a solopreneur taught me a lot about many fields in marketing and not only. This is why I define myself a full stack, or holistic, marketer. My strenght is indeed not having one single field of specialization, but using my skills to understand the big picture, have vision and be a real value for small purpose driven brands. That said, if I have to choose one of the fields I am more specialized in, that would be Brand strategy and E-Commerce.
Where I need to be based to work together ? Which languages do you speak ?
I work exclusively with European brands, no matter where are they based as long as it's in Europe. I speak english, french, spanish, a bit of portuguese and of course my native language, italian.
Why should I work with you and choose you as a partner for my brand ?
I could say because I am the best. But I'm not, and no one actually is. That is a void, vague and often alarming claim. The truth is that I am the right fit for your brand simply because there's only one me, and I've walked this path with brands like yours before and with my own clothing brand. No one else brings my exact combination of experiences, skills, background, creative vision, and way of seeing the world. And that matters more than any void claims . If you're a bold founder building a premium brand, one that stands for something, cares about people and the planet, and you are looking to craft an unique identity, genuine connections, and long-term growth, then we might be a great fit. I understand the pressure of making every investment count. That's exactly why you need a partner whose values, approach, and vision naturally align with yours. So the real question isn't whether I'm the best. It's whether who I am matches what you're building. If it does I'm the right partner for you
Should I claim my free discovery session ?
Let me answer back with a question: Why should you renounce to a free discovery session where you can get more clarity, discovering growth opportunities and gain actionable advices and tips, whether we will then choose to work together or not ? Trust your gut, don't miss an opportunity.
What's your background ?
I worked many years as a social media manager and graphic designer for big online communities in the sport sector. I then developed merchandise and E-Commerces for several of them, selling hundreds of products. After this I created my own clothing which sold products in more than 20 countries around 4 continents, and then started helping other bolod founders with their brands. I blend my creative attitude and imagination with technical expertise given by my studies in computer science. I can optimize your website's speed and build an emotional, powerful visual identity for your brand, while most partners only offer one of the two worlds. I love to read, travel and learn. I have a passion for photography, videography, graphic design, neurosciences and storytelling.
Do you have any preferred sectors ?
While I have deep experience in clothing, accessories, sport, events, sustainability, and wellness, my real focus isn't the industry, it's the purpose. I prioritize working with brands that have a clear, powerful mission and deliver genuinely high-quality products.
What's your core field of specialization ?
Building a succesfull brand as a solopreneur taught me a lot about many fields in marketing and not only. This is why I define myself a full stack, or holistic, marketer. My strenght is indeed not having one single field of specialization, but using my skills to understand the big picture, have vision and be a real value for small purpose driven brands. That said, if I have to choose one of the fields I am more specialized in, that would be Brand strategy and E-Commerce.
Where I need to be based to work together ? Which languages do you speak ?
I work exclusively with European brands, no matter where are they based as long as it's in Europe. I speak english, french, spanish, a bit of portuguese and of course my native language, italian.
Why should I work with you and choose you as a partner for my brand ?
I could say because I am the best. But I'm not, and no one actually is. That is a void, vague and often alarming claim. The truth is that I am the right fit for your brand simply because there's only one me, and I've walked this path with brands like yours before and with my own clothing brand. No one else brings my exact combination of experiences, skills, background, creative vision, and way of seeing the world. And that matters more than any void claims . If you're a bold founder building a premium brand, one that stands for something, cares about people and the planet, and you are looking to craft an unique identity, genuine connections, and long-term growth, then we might be a great fit. I understand the pressure of making every investment count. That's exactly why you need a partner whose values, approach, and vision naturally align with yours. So the real question isn't whether I'm the best. It's whether who I am matches what you're building. If it does I'm the right partner for you
Should I claim my free discovery session ?
Let me answer back with a question: Why should you renounce to a free discovery session where you can get more clarity, discovering growth opportunities and gain actionable advices and tips, whether we will then choose to work together or not ? Trust your gut, don't miss an opportunity.
What's your background ?
I worked many years as a social media manager and graphic designer for big online communities in the sport sector. I then developed merchandise and E-Commerces for several of them, selling hundreds of products. After this I created my own clothing which sold products in more than 20 countries around 4 continents, and then started helping other bolod founders with their brands. I blend my creative attitude and imagination with technical expertise given by my studies in computer science. I can optimize your website's speed and build an emotional, powerful visual identity for your brand, while most partners only offer one of the two worlds. I love to read, travel and learn. I have a passion for photography, videography, graphic design, neurosciences and storytelling.
Do you have any preferred sectors ?
While I have deep experience in clothing, accessories, sport, events, sustainability, and wellness, my real focus isn't the industry, it's the purpose. I prioritize working with brands that have a clear, powerful mission and deliver genuinely high-quality products.
What's your core field of specialization ?
Building a succesfull brand as a solopreneur taught me a lot about many fields in marketing and not only. This is why I define myself a full stack, or holistic, marketer. My strenght is indeed not having one single field of specialization, but using my skills to understand the big picture, have vision and be a real value for small purpose driven brands. That said, if I have to choose one of the fields I am more specialized in, that would be Brand strategy and E-Commerce.
Where I need to be based to work together ? Which languages do you speak ?
I work exclusively with European brands, no matter where are they based as long as it's in Europe. I speak english, french, spanish, a bit of portuguese and of course my native language, italian.
Why should I work with you and choose you as a partner for my brand ?
I could say because I am the best. But I'm not, and no one actually is. That is a void, vague and often alarming claim. The truth is that I am the right fit for your brand simply because there's only one me, and I've walked this path with brands like yours before and with my own clothing brand. No one else brings my exact combination of experiences, skills, background, creative vision, and way of seeing the world. And that matters more than any void claims . If you're a bold founder building a premium brand, one that stands for something, cares about people and the planet, and you are looking to craft an unique identity, genuine connections, and long-term growth, then we might be a great fit. I understand the pressure of making every investment count. That's exactly why you need a partner whose values, approach, and vision naturally align with yours. So the real question isn't whether I'm the best. It's whether who I am matches what you're building. If it does I'm the right partner for you
Should I claim my free discovery session ?
Let me answer back with a question: Why should you renounce to a free discovery session where you can get more clarity, discovering growth opportunities and gain actionable advices and tips, whether we will then choose to work together or not ? Trust your gut, don't miss an opportunity.
Am I a good fit for your brand ?
I work best with founders building premium brands that stand for something, who care about people, long-term growth and having a positive impact.
I work best with founders building premium brands that stand for something, who care about people, long-term growth and having a positive impact.
I'm not the right fit for everyone, but maybe i'm the right one for you.
A pressure and hassle free call to know each other, and understand how can I help you reach your goals. Worst case scenario : You end up the call with new fresh ideas for your brand. Best case scenario: You finally find a partner worth your brand, and its mission.
A pressure and hassle free call to know each other, and understand how can I help you reach your goals. Worst case scenario : You end up the call with new fresh ideas for your brand. Best case scenario: You finally find a partner worth your brand, and its mission.
I'm not the right fit for everyone, but maybe i'm the right one for you.
A pressure and hassle free call to know each other, and understand how can I help you reach your goals. Worst case scenario : You end up the call with new fresh ideas for your brand. Best case scenario: You finally find a partner worth your brand, and its mission.